Tag: marketing

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Zero to Hero

From Zero To Hero Event

Learn how to be wildly profitable with ease even if you’re a newbie! We help you to go from zero to hero!

What you’ll get from this event

For attending From Zero To Hero live online

This is an unprecedented event for the health & wellness industry, with 13 top expert speakers offering you leadership & advice on marketing, sales & mindset to help lead you into the future – all on one single platform, for 1 entire day, 100% FREE!

This online event is perfect for anyone who’s a fitness, health and wellness professional, gym, studio or health club owner – with a brand new or existing business.

Book on here: Zero to Hero event

The presentations

Landing corporate clients for your health & wellness business

What cashflow means for fitness businesses

You’ll learn why cashflow is important for your business growth and survival. By the end of the presentation, Debbie will teach you how to create a cashflow forecast for your business.

3 ways to use client feedback to write copy that sells

In a jam-packed industry like health and fitness, it can be hard to stand out. You’ll learn from Louise how to ask for glowing client feedback and use that to craft a killer brand message and turn that into a persuasive copy that sells.

How to get stuff done and reduce stress

You’ll learn from Isi tips and strategies to get more done in less time. Her advice revolves around overcoming procrastination and staying focussed for longer. So you’ll start to see what it feels like to get more done and be less stressed and less exhausted after a long working day.

Building professional networks online and at events

Shamshad will help you to get a better understanding of different types of networking events and how to prepare for these so they use your time effectively. By the end of her training session, you’ll know how to write an elevator pitch for your business and build meaningful networks.

Automation made simple

You’ll learn a lot from Yvonne about what is possible by using Zapier to automate your business. By using templates and training videos you can have a go at implementing simple steps to save time. You’ll know how to map out your workflow.

Amplify your social media

From Minessa you’ll learn 3 Facebook and social media tactics that won’t take much time but will amplify your voice online so that you can do less and make more. You’ll be able to create content that attracts your tribe and clients.

Coping with toxic stress

You’ll learn from Jaque how to navigate through high stress times, just like this Covid situation and be able overcome these mentally exhausting problems. You’ll be able to embrace self-empowerment, which is pretty much needed.

How to leverage your expertise and raise your profile by getting in the media in three easy steps

Laura will share with you PR 101: going back to basics and busting a few well-known PR myths. You’ll learn about how to find opportunities so that you’re able to increase visibility and share your message on a larger scale. She’ll also share her top 3 tips on how to get yourself featured in the press.

How to earn more, without doing more

Gemma will show how a website can earn you money by implementing some simple steps. You’ll learn 5 proven methods of increasing conversions through your website and she’ll also share best practices to help get you that ROI from your time or money invested in the website.

How to influence people with high-quality visuals and effective positioning

You’ll learn about how design can help you with building authority and what’s the importance of positioning. Mehar will give you actionable steps, so you’ll know how to influence people with your visuals on social media. She’ll help you with effective postitioning on Instagram.

Increase your revenue by adding structure & consistency to your social media

You’ll learn from Janine about the tools you can use to increase your online presence and revenue, by adding structure and consistency to your social media platforms.

How video can elevate your brand or startup

Mark will take you through how video is an essential part of many brands marketing strategy today and how it should be a part of yours. You’ll learn about how you can create for your business and how to execute a plan for a video. You’ll have a greater understanding of video, the kinds of video you can have made for your business and how it greatly benefit your business.

NO this is NOT some big pitch fest online seminar. This is in-fact a LIVE training event with 13 TOP EXPERTS!

And you can have access to it from the comfort of your own home!

Meaning…

NO long hours travelling & NO spending money on hotels

You’ve just got to show up at your computer or smart device ready to grow & learn!

This will be different from all other online events you’ve ever attended so far! No FLUFF, no HYPE just straight to the point strategies around marketing, sales and mindset. So, it’s perfect for anyone who’s a fitness, health and wellness professional, gym, studio or health club owner – with a brand new or existing business!

Who is this event for?

  • health and wellness professionals who truly want to help people to live happier and healthier lives
  • fitness professionals who desire to make a much bigger impact
  • studios, gyms and health clubs who have and are struggling because of the pandemic
  • trainers, coaches and instructors who have and are struggling to get clients consistently
  • sports recreational businesses who want a structure and guidance
  • those who have and are struggling to get their message out to the people who really need help
  • those who are passionate about helping others, making a change, but have secretly been struggling to build a successful health, fitness or wellness business

How much will “not attending” cost?

Think about the average monthly income of a personal trainer over the past 12 months…

Let’s say their average income was £1,500 and that’s generous because the average salary of a personal trainer in the UK is £19,601…

So their goal is £10,000 per month through their business because they don’t want to be broke all the time…

That means they have a shortfall of £8,500 every single month…

So, basically, they lose £8,500 every single month because they don’t know how to get from zero to hero…

And that’s a staggering £102,000 opportunity cost per year…

Hosted by Viktoria Thorbjorn

The speakers

  • Debbie Hancock, Southbourne Accountancy
  • Miriam Gilbert, Founder & CEO ImpactfulnessLab
  • Louise Shanahan , Health Copywriter and Director, The Copy Prescription
  • Shamshad Walker , Marketing Consultant
  • Isi Dixon , Productivity Expert
  • Gemma Murphy , Website Architect
  • Janine Edwards , Founder of Media Pimps Marketing & PR
  • Mehar Lebana , Graphic Designer
  • Yvonne Hemmings , Automation Made Simple
  • Minessa Konecky , Direct To Success
  • Jaque Hanson , Bee Present Wellness
  • Laura Perkes , PR with Perkes
  • Mark Weathers , Mark Weathers Creative

free online event

Discover how to be wildly profitable with ease even if you’re a newbie during the pandemic!

Get your online event ticket 100% FREE

This is truly a once in a lifetime opportunity!

Claim your FREE ticket, valued at £1,999. Hurry – before there are no seats left!

So why do we give away this for free?

Obviously, we won’t get rich by this, so here’s the real reason;

2020 has been a horrible year for everyone and our industry got hit by the covid truck and this has caused severe damage.

It is kind of a ‘hit and run’ case.

And this industry is the one responsible for peoples’ health and wellbeing before the NHS jumps in.

We’re the first line of defence or prevention if you like.

If we fall, others will follow us. And we can’t afford that…

From here, you have 2 options

Either do nothing and continue to struggle and fear that covid will further affect your business and your financial situation…

Or make a conscious decision and invest your time in the ‘from Zero to Hero’ live online event and follow a different path.

Nothing changes if YOU don’t change. It’s up to YOU and on YOU.

Book on here: Zero to Hero event

2. Download our free guide on “7 mistakes to avoid – to stop your fitness business running out of cash” https://debbiebaileymoney.co.uk//fitness-ebook/ 

3. Book onto the free event: Book here

4. Connect with me on social media: 

Categories
Business tips

Have you claimed your google listing

Have you claimed your google business listing?

If you want information on any subject nowadays you usually ‘google it’! For this reason, it’s essential to make sure your online listing is accurate and up-to-date. It’s easy to claim your free google listing and update the information that will show up on Maps and Google’s Local Finder, plus you give your business more chance of being found online. 

How to claim and verify your Free Business Listing on Google 

Your business probably already has a listing on Google – but it may or may not have accurate information so here’s what you need to do. 

1. Claim your listing – go to Google My Business and sign up for a new account from the “Start Now” button at the top right of the page. If your business is already listed you can claim it, or simply enter the information about your company. 

2. Fill in the details – enter your address and be specific, so it is easy for people to find you. 

3. Place a marker on the map – a map of the local area will appear, simply position it in the right spot. 

4. Choose your category – to help you attract customers who are searching for businesses like yours in your area. 

5. Phone and website – easy! 

6. Business hours – include your normal business open hours. 

7. Photos – this helps to increase engagement and add credibility. 

8. Claim it – the final step is to confirm that you are authorised to manage the business on Google. 

Customer reviews 

Ask your happy customers to post a ‘user reviews’ on your google maps listing. Positive reviews not only provide an endorsement that adds to your perceived trustworthiness, but will also improve your list ranking in search results. Make the process easy by providing a direct link to your business on Google Maps and easy instructions on where to find “Write a Review.” Use a URL shortener such as Bit.ly or Google’s URL shortener to simplify the link. 

And while we are talking reviews….You can ask for reviews on your Facebook page at the same time. Always take the opportunity to thank people for their review. If you thank them in an online response, it demonstrates the great relationships you build with clients and customers. 

Maintaining your Google Listing 

By keeping your listing up-to-date, you have an immediate advantage over those who don’t. Check your business listing on a regular basis. Add more photos and check any reviews that may have been added. You may not realise it, but anyone can suggest an edit to your listing. Google allows for ‘user generated content’, in order to create a more complete business profile. However, if you are the page manager for your business listing, Google will now notify you of the suggested edit. 

The small amount of work required to ensure your business is accurately represented on Google helps your customers find you and improves your online marketing results. 

If you would like to talk to a proactive accountant then please get in contact.

1. Book a call with me: https://debbiebaileymoney.co.uk//contact-us/

2. Download our free guide on “stopping your fitness business running out of cash” https://debbiebaileymoney.co.uk//fitness-ebook/

3. Download our free Coronavirus support guide: https://debbiebaileymoney.co.uk//coronavirussupport/

4. Connect with me on social media:

https://www.linkedin.com/in/southbourneaccountancy/

 

https://www.facebook.com/debbie.hancockSA

Categories
Business tips

The top 7 mistakes that Fitness Businesses are making

The top 7 mistakes fitness businesses are making

In the current climate we may be feeling scared, worried, and unsure if we should be marketing our businesses. The truth is that to keep the economy moving we do need businesses to keep selling and for people to keep buying. Even if we are feeling scared we must take action now to help our businesses survive this current crisis.

Today I will discuss the top 7 mistakes that businesses in the fitness industry are making.

The #1 mistake fitness businesses are making: Not taking ACTION.

Fitness facilities and non-essential shops have now been closed for weeks, in those weeks business owners will have ridden a roller-coaster of emotions and uncertainty.

I have seen some impressive ACTIONS taken by PT’s, gyms, equipment providers, such as:

✔Gym software providers integrating Zoom into their software at speed, so gym owners can continue to provide a professional service.

✔Gympass launching a platform so partners can easily offer on-demand services.

✔Bootcamp providers signing up clients across the country and offering classes with a personal touch, restricting classes to 7 clients.

✔Podcasts being launched to share knowledge across the industry.

✔Embracing technology and setting up zoom training, then having so many subscribers that they had to increase capacity from 100 guests to 500.

✔Calling their clients to check on their physical and mental health, some sending letters/cards.

What ACTION have you taken to keep your business viable? Will your customers remember how you made them feel during this time?

The #2 mistake fitness businesses are making: NOT charging for or seeing the VALUE in their offering.

The world has turned upside down and many businesses are branching out into the unknown with online fitness content/offerings. There is so much free content with many (incorrectly) believing that they cannot charge for it.

A gym in the UK has successfully launched an online platform and gained clients in this time, with very positive feedback. They have maintained charging membership fees and taken on more staff. Some of their members have asked them to create a hybrid membership when the gyms re-open. This means they can attend the gym when they want and also take advantage of completing exercises at home. The members are really valuing what is being offered and seeing the advantages.

People like accountability, so by paying for the content they are more likely to stick to it, see results and then have a positive feeling about your offering.

People value what they pay for. A free offering may draw them in but restrict how many free classes you provide as you will dilute your value. One great idea I have seen is to offer a free class but with a voluntary donation to a local charity. This helps charities in a time when donations have significantly reduced and gives people an opportunity to pay what they can afford to whilst trialing your class.

You are helping people to keep fit, to reduce boredom and helping with mental and physical health. What you provide is valuable – so value it.

Mistake #3 that fitness businesses are making: Striving for perfection

What is better, to provide something that is perfect or to create something that helps people in the here and now, gives your business oompf and moves you towards perfection?

In recent weeks everyone has been getting to grips with working from home, video calling friends, family and work colleagues, Zoom has become a household name!

We are accepting that sometimes the technology will fail or the sound may not be 100%. Now is the time to take action and release that good but not perfect digital solution. Now is the time to fail fast, then learn and adapt.

If you wait for perfection, you risk not taking any action and risk being left behind.

Take risks and you will be rewarded. You can improve the lighting, improve the sound quality and the background over time. What’s important now is that you are connecting with your customers, showing them you are there for them and making people smile.

Mistake #4 that fitness businesses are making: seeing digital as a fad or just for “covid-19”

Digital content, recorded workout’s and live video streams can be a real asset for the future of your fitness business. 

There will always be people that prefer going to a gym or fitness studio, like the escapism, enjoy the equipment and the social side of a physical location. 

However, there are people that would NEVER enter a gym, they don’t feel comfortable or just don’t “have the time”. They prefer rolling out of bed and into their digital PT session or prefer to hide behind a camera where only the trainer can see them.

Now is the time to build that asset, record content, look into suitable streaming platforms and show people the value of digital.

No longer will you be restricted by your physical location, you can access a whole new group of people or even entice back people that moved away and left.

Could you create a new digital membership, plus a hybrid membership where your current clients will be able to access online content and the gym once they open?

See the opportunities that COVID-19 has forced upon the industry and work-out how you can wrap that into your previous offering. Digital fitness was always coming, it has just arrived earlier than expected!

Are you ready to build your digital asset?

Mistake #5 that fitness businesses are making: not communicating with their customers

Have you contacted your members/customers since lock-down?

Maybe you sent an email that remains unopened. Unsurprising email open rates have dropped, with every company emailing “updates” people are choosing not to read them all.

Maybe you have called them, checked-in to see if they are OK and understand your digital offering.

Why not try something different. Could you send a postcard – something to grab their attention. We have all been excessively scrolling through Social Media during this time that its likely your update will be missed.

Maybe you could start a fitness challenge, something to keep everyone motivated and on track with their fitness goals. It could even be family orientated as everyone is juggling work, life and kids at the moment!

It is so important to keep in contact with members/customers right now, to remain front of mind. People will remember how you made them feel during this time. So make them feel motivated, positive and make them smile.

Gymshark started their own #hashtag to encourage people to share their sweaty selfies, in return they made a donation. Consider starting a #hashtag for your members where they can share their progress. You could even consider a “pub-quiz” as a way to encourage the social side of the gym.

#6 mistake that fitness businesses are making: Missing a trick by not using this time to look at process, pricing and feedback

Everything is up in the air, businesses are closed and unable to trade but now is the perfect opportunity to take a step back and work out how to move forwards. You have to do it even if you’re scared and the world makes no sense to you right now!

You will not want to take the pause button off and continue as before. We could consider this a “dry docking of a ship”, a time when you can really get under your business and see whats going on.

There are always things in businesses that need addressing, they often get put on the “too difficult list” or the “I don’t have time list”. We are all juggling life, childcare, etc but now is still a great time to step-back and access your business.

Whilst your head is not cluttered with the day-to-day running of your business, you may find yourself coming up with more ideas, being more creative.

What would you change if money or time was not an issue:

🤷‍♀️Would you look at your CRM system?

🤷‍Do you need to assess your prices – are they too low, do you have too many options?

🤷‍What frustrations do your customers have? Have you reviewed customer feedback forms? Could you approach your customers now and ask open questions to gather more information?

🤷‍♀️Could you digitally link together your different systems, i.e. booking, payment, accounting and membership management? Therefore, saving you time in the future and giving you important information for the future.

Now is the time to be proactive. Take some time to write down what you would change if you had no obstacles. Let your imagination run wild.

I hope this has given you some food for thought, use it to create a plan for the next 3 months. What 3 things will you achieve over the next 3 months?

Mistake #7 that fitness businesses are making: Not Marketing

Now is NOT the time to STOP marketing, now is the time to keep communicating with your audience.

Remind them that you are there, what support/services you are offering and how they can buy from you. DO NOT let your customers forget you.

With so many people at home right now and spending so much time online, you have their full attention like never before.

You need to be clever with the way you market yourself. What you need to think about now is how you position yourself.

There is a simple, yet crucial, way in which you can do this. And it’s all about positioning yourself appropriately AND pivoting your message.

You are absolutely needed at this point in time! Do you know why?

Because people are looking for guidance, normality and social interactions. Fill that space with your digital offering. Review your marketing messages to ensure that they are relevant and helpful.

Should you cut your marketing spend?

Right now everyone is reviewing their expenses and marketing may seem an obvious cost to cut. However, you need to consider the Return on Investment on all your costs before you simple cut the “easy” costs. How will cutting your marketing spend now impact your future business?

Remember, people are scared. They are worried. They don’t know what the future holds. And you can help them, keep them fit (physically and mentally), keep them engaged and make them smile.

As time passes, we are getting used to this “current normal” and life will continue the same but different. So how will you adapt to the change?

P.S. If you are ready to make your business a success and want support in how to utilise your finances to future proof your business, then reach out. We specialise in helping businesses utilise their financial information to create solid foundations and make smart decisions. 

1. Book a call with me: https://debbiebaileymoney.co.uk//contact-us/

2. Download our free guide on “7 mistakes to fix, to stop your fitness business running out of cash” https://debbiebaileymoney.co.uk//fitness-ebook/

3. Download our free Coronavirus support guide: https://debbiebaileymoney.co.uk//coronavirussupport/

4. Connect with me on social media:

https://www.linkedin.com/in/southbourneaccountancy/

https://www.facebook.com/debbie.hancockSA